Broadcast Audience Research Council (BARC) India has appointed Sumit Chowdhury as its technical advisor. The main job of Mr. Sumit Chowdhury is to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the media, telecom and entertainment industry.He will also contribute to the creation of other information products from the vast amount of data collected by BARC India.
Chowdhury is the founder of Gaia Smart Cities, an M2M/IOT company focussed on telecom and ICT solutions for smart cities. Prior to BARC, he was president of Reliance Jio, where he worked as Chief Information Officer (CIO). Prior to Jio, he was a vice president of IBM, CIO of Reliance Communications and partner with KPMG. He is an undergraduate from IIT Kanpur, he holds MS and Ph.D degrees from Carnegie Mellon University.
Partho Dasgupta, CEO, BARC India, says, "As we are gearing up for launch, Sumit's excellent background and experience in telecom, media, entertainment and other industries will ensure all systems scale and are in sync and automated for the big data factory that we would be running."
Sumit Chowdhury, adds, "It is great to be a part of a start-up which is slated to be the biggest television audience measurement system across the world, and I look forward to a whole new world of excitement as I join team BARC India in 'Solving the Puzzle'."