Friday, 3 April 2015

ICC World Cup viewership soared to 635 million in India

The ICC cricket World Cup that ended earlier this week was watched by 635 million Indians till the semi-final stage. This viewership made this Cricket World Cup most watched event in the history of Indian television. 
A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India’s semifinal clash with Australia on their televisions, as the two best teams in the world battled for a berth in the World Cup finals. India had lost the match to Australia.
The ICC Cricket World Cup was broadcast in six regional languages — Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. This strategy proved successful and contributed to 77 percent of the overall viewership.


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