ETV Kannada will now entertain its viewers with new name as Colors Kannada from 26 April. This renaming process will complete Viacom18 initiative of rebranding Prism TV’s five ETV regional general entertainment channels (GEC) under the brand of Colors.
Earlier, ETV Marathi became Colors Marathi on 22 March, followed by Colors Bangla, Colors Oriya, Colors Kannada, and Colors Gujarati.
Colors Kannada Business Head Parameshwar Gundkal stated, “We have excelled in providing innovative and engaging content that has delighted viewers and set new standards. As part of the pre-launch campaign, all the artists associated with the channel will come together in a grand revelation of the Colors Kannada logo. Between 20 and 26 April, the channel will air special programmes, and the logos of both ETV Kannada and Colors Kannada will flash on the channel every hour during the transition phase. It will also air mega episodes of some of its shows through the week till the re-launch day.
The 26 April will see the premiere of the film ‘Ugramm’ at 2 pm, followed by the rebranding event from 6 pm. The celebration will conclude with a star-studded event.