As per study of ASSOCHAM & Deloitte the growing numbers of smartphones, tablets, TVs and laptops are pushing Indian digital advertising market in upward direction and expected to expand at an annual rate of 30 per cent to cross Rs 3,675 crore by month-end.
The ‘Future of e-Commerce: Uncovering Innovation’ study reveals that the digital commerce market in India has grown steadily from $4.4 billion in 2010 to $13.6 billion in 2014 and likely to touch $16 billion by the end of 2015 on the back of growing Internet population and increased online shoppers.
The digital advertisement industry is growing rapidly as there is a growth in digital communication devices around the world. Digital ads are getting more effective in catching consumers attentions.
K C Tyagi, MP and Chairman of the Parliamentary Standing Committee on Industry, said to media, "Predictive analytics is helping e-tailers to provide better solutions in real-time enabling compelling user experience even on mobile screens."
The availability of eCommerce applications on various mobility devices is helping drive sales and revenue, he added.