ZEEL may brings two GEC in next FY

Zee Entertainment Enterprises Ltd (ZEEL) may bring two general entertainment channels in the next financial year.

The first channel would be launched in the next three months is Zee Zindagi. This channel will target Tier II and Tier III towns, Zindagi will mainly air Pakistani syndicated content which ZEEL had acquired at MipTV.   

The second will be another Hindi general entertainment channel, taking the total number of the company’s GECs to five. Expected to be called &TV, the channel will be expanding ZEEL’s ‘&’ brand in the Hindi GEC space. ZEEL already has flagship GEC Zee TV and free-to-air channel Zee Anmol, apart from repeat channels 9X and Zee Smile. 

&TV is expected to capture the Tier I cities with differentiated programming. The company on 19th March has appointed Rajesh Iyer as business head – new initiatives Hindi broadcast. 

Industry Experts believe that ZEEL is planning to build ‘&’ as a parallel brand, like Star India’s ‘OK’. Two years back, Star India had shut its second GEC Star One and launched Life OK. It then went on to launch Hindi movie channel Movies OK.

Source: http://cablequest.org/news/national-news/item/4449-zeel-may-brings-two-gec-in-next-fy.html