As the social media is playing very crucial role in political campaigning for the upcoming General Elections 2014, IBN LIVE and TO THE NEW , a social and mobile first digital service provider on 24th March 2014 has launched a real-time tracker programme that evaluates digital conversations, the programme is coined as “The ‘Social Tracker 2014”.
The ‘Social Tracker 2014’, is a dashboard collecting data based on research by Thought Buzz, the social media analytics’ arm of TO THE NEW that analyzes real-time conversations and emerging trends on social media.
The dashboard will track the top political personalities and political parties who are actively being discussed across social platforms, both of which will be updated on a daily as well as a weekly basis. Additionally, it will also track the sentiment around the top personalities and political parties highlighting the most positively and negatively discussed personalities and parties and share word clouds that will highlight the key sentiments that are dominating the digital platform. The dashboard will also showcase top cities from where conversations are originating.
Commenting on the tracker Irfan Khan, Marketing Head, TO THE NEW said, “Young Indians are inherently social and mobile first. As they are going to play a major role in upcoming Lok Sabha elections, Social Tracker 2014 will provide real-time glimpse into the opinions, concerns and sentiments of these voters.”
Source: http://cablequest.org/news/programme-news/item/4476-to-the-new-and-ibn-live-launches-%E2%80%98social-tracker-2014%E2%80%99.html
Source: http://cablequest.org/news/programme-news/item/4476-to-the-new-and-ibn-live-launches-%E2%80%98social-tracker-2014%E2%80%99.html
Source: http://cablequest.org/news/programme-news/item/4476-to-the-new-and-ibn-live-launches-%E2%80%98social-tracker-2014%E2%80%99.html
Source: http://cablequest.org/news/programme-news/item/4476-to-the-new-and-ibn-live-launches-%E2%80%98social-tracker-2014%E2%80%99.html
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