Public service broadcaster British Broadcasting Corp. (BBC) is set to launch its first India-specific mobile site ahead of the general election next month, according to a senior BBC executive.
“What we are launching is a special mobile version for the Indian marketplace and that’s to be in time for the Indian elections. The site will reformat the service with Indian stories and things that are more relevant and prominent to the local market,” said Tom Bowman, vice-president, strategy and operations, global advertising sales, BBC Worldwide.
“Of course you’ll still have access to the global news but we have made connections to our other language services like Hindi and Tamil to stay most relevant in the Indian context. India is the first place where we have done this,” said Bowman, in New Delhi to attend ad: tech, a digital media and technology conference.
The rapid growth in online news consumption in India prompted BBC to launch the new service.
“India is producing some startling statistics for online news consumption. Our online and mobile app traffic is up 340% over the last couple of years. Fifty-five per cent of affluent consumers actually are looking at their mobile devices more than once an hour according to a recent study we conducted across India,” Bowman said.
“Here in India we once had a very strong reputation for radio but these days it looks like delivering information straight into people’s hands with their smartphone devices through apps, etc., is the way forward,” he added.
Source: http://cablequest.org/news/new-media/item/4460-bbc-to-launch-first-ever-mobile-site-for-india.html
Source: http://cablequest.org/news/new-media/item/4460-bbc-to-launch-first-ever-mobile-site-for-india.html
Source: http://cablequest.org/news/new-media/item/4460-bbc-to-launch-first-ever-mobile-site-for-india.html
Source: http://cablequest.org/news/new-media/item/4460-bbc-to-launch-first-ever-mobile-site-for-india.html
No comments:
Post a Comment