LiveU, the pioneer in IP-based live video services and broadcast solutions for acquisition, management and distribution, announced that Shanghai Media Group (SMG), one of the largest media and entertainment companies in China, has selected LiveU’s bonding transmission technology for live broadcasts across its diverse media outlets. After conducting an in-depth evaluation of competitive solutions, SMG has standardized on LiveU’s professional, lightweight LU500 backpack for its newsgathering operations, deploying multiple units across the Group.
LiveU’s technology is being supplied and supported by LiveU’s Chinese partner Diadem. SMG first leased LiveU’s technology from Diadem to cover football events, including the 2014 World Cup in Brazil, and to support the Washington news reporting division. Since then, SMG has increased its usage to cover news and sports events worldwide, including the Airshow China 2014 (the 10th China International Aviation and Aerospace Exhibition), Australian Open Tennis Championships 2015, 2015 AFC Asian Cup, 17th Asian Games in Incheon 2014, 2014 Shanghai Rolex Masters, Apple releases and Alibaba listing in the USA 2014.
Mr. Sheng Song, Chief of the Section, The 2nd T Production Dept. of STV Technical Section, of SMG, said, “LiveU’s technology offers a highly cost-effective option for live HD coverage, with no need for satellite trucks. The LU500 stood out from other solutions in our tests in terms of video quality and resiliency – crucial in China because we’re covering stories all over the country, often with variable cellular coverage. With its multiple internal modems and antenna modules, the LU500 enables us to transmit live video with minimum delay even in remote areas. We’re also utilizing LiveU’s mobile app, LU-Smart, for smartphones and tablets, allowing our reporters to extend their coverage on-the-move.”
Mr. Song continued, “We’re planning to expand our deployment going forward, with additional LU500 units in our overseas news reporting division, and in our local news and sports channels. We’re also adding the LU200 mini newsgathering unit, LiveU’s Xtender external antenna and new smartphone applications.”
Mr. Gordon Gu, CEO of DiaDem Technologies Inc., LiveU’s local partner, said, "SMG is a trailblazer in China and the region in general. They're using LiveU to transmit live coverage from many different events, across different media platforms, enhancing the viewers' experience. SMG is an excellent example of how cellular bonding technology is transforming the media industry."
LiveU’s global units and services are connected via the LiveU Central management system for easy preview and remote control using any computer or tablet from anywhere around the world.
Mr. Doron Meirom, VP Sales APAC, LiveU, said, “We’re proud that Shanghai Media Group, one of the leading media companies in APAC, has selected LiveU’s technology to enhance their newsgathering and event coverage capabilities. The LU500 has once again proved to be the most robust live transmission unit on the market, offering top video performance and global services, together with ultimate portability and flexibility.”
LiveU owns the patent for cellular bonding for remote news gathering in the US, China and other countries. All LiveU products are based on this fourth-generation patented technology.