Swedish telecom Gear maker Ericsson is enabling Tata Sky, an Indian direct-to-home (DTH) operator, to launch the first commercial 4K video service in the subcontinent. Under the contract, Ericsson will provide compression technology for 4K distribution, using high resolution 1080P50 format, which will enhance TV viewing experience in India for those who will subscribe to 4K Tata Sky Video Service.
Chris Houghton, Head of Ericsson’s Region India, said,” Superior technology, excellent service and proven industry leadership of Ericsson will enable Tata Sky to offer a differentiated and future proofed digital experience to its subscribers.
Tata Sky had launched its 4K set top box just ahead of the ongoing cricket World Cup in India. With 4K service, customers can watch video up to four times the resolution of the standard high definition (HD) video currently available.
Ericsson says that its Compression technology HEVC (High Efficiency Video Codec) enables Tata Sky to achieve cost-effective and crucial bandwidth efficiencies while deploying new video services to meet its spiraling network and consumer demands.
Ericsson predicts that there will be 50 billion connected devices by 2020, and more than 15 billion of these are expected to be video enabled.
Harit Nagpal, CEO, Tata Sky, says,”Discerning customers look towards future TV and we’re pleased to extend our partnership with Ericsson to deliver 4K ultra high definition technology to our customers in India.”