The television sets of the viewers will go blank for two minutes for the next three days, and the move has been planned by the broadcasters to encourage the viewers to switch to the set top box in time before the approaching digitalization deadline of November 1, 2012. The transmission will be stopped simultaneously at 7:58 pm, 8:58 pm and 9:58 pm for the next three days, Friday, Saturday and Sunday.
Instead of the usual programming, the television stations will be showing a 30-second advertisement in two languages, Hindi and English, to tell the viewers to change to digital set top boxes before October 31. The tagline for the advertisement would be "Go digital or go blank" in English and "Set top box lagaye ya TV bhool jaye" in Hindi.
The TVs would go blank for two minutes only in Delhi, Mumbai, Kolkata and Chennai, where the first phase of digitization would take effect from November 1. The move will phase out analogue addressable systems and consumers would have to shift to the digital addressable systems. The deadline for the same was June 30 earlier.
Source: http://cablequest.org/news/cable-news/item/298-to-encourage-digitalization-tvs-will-go-blank-for-2-minutes-for-three-days.html
Source: http://cablequest.org/news/cable-news/item/298-to-encourage-digitalization-tvs-will-go-blank-for-2-minutes-for-three-days.html
Source: http://cablequest.org/news/cable-news/item/298-to-encourage-digitalization-tvs-will-go-blank-for-2-minutes-for-three-days.html
Source: http://cablequest.org/news/cable-news/item/298-to-encourage-digitalization-tvs-will-go-blank-for-2-minutes-for-three-days.html
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