Vserv, a smart data platform for mobile marketing is entering in commerce solution space. It will now provide an end-to-end solution i.e from the discovery of customers to the transaction of services for telcos and DTH operators.
Now consumer-facing companies can utilize the combined power of Vserv Smart Data platform and commerce solution. Vserv will enable telcos to promote segmented offers across data and voice.
By driving these transactions, Vserv enhances average revenue per user (ARPU) for telcos and for DTH operators this translates into selling segmented channel packs leading to a major jump in subscriptions and higher revenue.
According to Dippak Khurana co-founder and CEO of Vserv, our massive reach of 120 million unique users in India combined with this commerce solution creates a disruptive development in the mobile Internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our commerce solution. This unique proposition provides a powerful opportunity for consumer-facing companies which want to grow its mobile Internet user base.
The Vserv commerce solution works on a four approachs which include discovery, promotion, payment and activation.