Headlines Today, which was launched in 2003 has finally become India Today. A spokespersons from the channel said ‘India Today’ news channel has been treated as a fresh channel and not a re-branding of Headlines Today as it sports a completely new look as compared to any other news channel in the country.
The channel will also be promoted through television commercials, newspaper and web advertisements and outdoor publicity.
Ashish Bagga, CEO, India Today Group, said, "With this new look, we have brought in the web philosophy of native advertising on screen. This will mean there are shorter ad breaks, and helps advertiser because there is no switching off." On the ad rates, he said, "There is a lot of headroom to increase our ad rates but we do it in a measured manner."
Kallie Purie, India Today Group Synergy and creative officer said, "It's not a rebranding, it's a change in the entire philosophy. TV journalism is linear - we are moving beyind that and bringing India Today ethos of journalism on to television. India Today is a very big brand, and it exists across mediums. For people who are consuming news, dividing brand or mediums doesnt work. Why not give brand that he trusts across platforms."