Ericsson, a communication technology and services firm is eyeing 15 per cent of the marketshare in TV and media in India by 2017, as per company's top executive.
Chris Houghton, head of region, India, Ericsson said, "We foresee a strong growth in the TV and media space in India and expect to achieve a 15 per cent marketshare from existing 10 per cent in the country by 2017."
In this direction, Ericsson today announced tie-ups with TV network Sun TV and direct-to-home service provider Tata Sky for its compression portfolio, a company statement said.
"The TV industry is going through rapid transformation. Ericsson is committed to helping broadcasters overcome challenges of limited satellite spectrum and the growing quality expectations of Indian consumers," Houghton added.
"We want to be the ultimate partner to content owners broadcasters as well as TV service providers in India," Nishant Batra, head of engagement practices, Ericsson said.
Ericsson has forecast that globally there will be 50 billion connected devices by 2020, and 15 billion of these will be video enabled.
"By 2020, 50 per cent of the videos will be watched on mobile devices, and 50 per cent of that will be on demand," Batra added.