A vast majority of Americans would prefer to assemble their own pay TV channels rather than subscribe to packages that include dozens or hundreds of networks, according to the findings of a new Reuters/Ipsos poll which challenges traditional television distribution.
Seventy-seven per cent of US adults said they would like à la carte pricing which would allow consumers to pick their own channels. Only 23 per cent said they would prefer bundles.
The survey found few willing to pay more than about $10 per channel. The poll found 40 per cent would pay up to $10 a month for sports network ESPN, while 46 per cent are willing to do the same with news networks such as CNN, MSNBC or Fox News.
The percentage of people who will pay up to $30 a month for either ESPN or news networks was 4 per cent and 6 per cent, respectively.
A 54 per cent majority do not want ESPN, while 47 per cent said they do not want cable news networks.
The online poll was conducted by Ipsos on behalf of Reuters from May 1 through May 6 with a sample of 1,680 Americans age 18 or older.