The former Yatra.com chief marketing officer (CMO) Vikrant Mudaliar has been appointed as CMO by sports gaming platform Dream11.
Vikrant will be based in Mumbai and will be responsible for driving Dream11’s marketing and brand strategy and further strengthen its leadership position in the online Sports Gaming industry. He will report to Dream11 CEO Harsh Jain.
Mudaliar has 17 years of rich experience and before Yatra, he was the Vice President, brand marketing at Tata Sky, where he was instrumental in making the brand a category leader. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.
Mudaliar has 17 years of rich experience and before Yatra, he was the Vice President, brand marketing at Tata Sky, where he was instrumental in making the brand a category leader. He has also been associated with Lenskart, General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.
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