Discovery’s first Hindi GEC which will debut on 12 February has already crossed its Q1 ad sales target. Discovery India senior VP, GM South Asia Karan Bajaj said that Discovery has achieved pre-launch inventory sales targets from Discovery JEET.
Discovery has successfully won brands like Reckitt Benckiser, Hindustan Unilever Limited, Marico, Mondelez International, Johnson and Johnson, Yellow Diamond and Quick heal.
According to Bajaj, “We are enthused with the response that Discovery Jeet has been able to garner from the consumers, the advertising community as well as the affiliate partners. We will be dialing up an aggressive marketing campaign even further as we get closer to the launch of Discovery Jeet.”
The industry experts say that Discovery Jeet is meticulous in planning a show’s storylines and will surely dazzle the viewers.
According to Bajaj, “We are enthused with the response that Discovery Jeet has been able to garner from the consumers, the advertising community as well as the affiliate partners. We will be dialing up an aggressive marketing campaign even further as we get closer to the launch of Discovery Jeet.”
The industry experts say that Discovery Jeet is meticulous in planning a show’s storylines and will surely dazzle the viewers.
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