Video content is the most consumed content on all screen platforms. Facebook with its innovative engaging techniques is giving a tough fight to the king of all videos, YouTube. This was revealed by Openwave Mobility’s latest edition of Mobile Video Index (MVI).
FB has overtaken YouTube in terms of mobile video consumption in a number of emerging markets, according to the study.
The study said that Facebook video is now trending upward relative to YouTube, though YouTube remains the most popular platform for mobile video. The study said that FB’s depth of user engagement and insight are the key to win the race.
According to Openwave Mobility SVP of Products, Sales & Marketing Indranil Chatterjee, “The MVI also found that while video playback times on mobile are increasing, average playback buffer time remains stubbornly high at 7.2 seconds. However, subscribers will only put up with 6 seconds of buffering before abandoning a video in frustration. For subscribers, every second counts and consumers blame their operators – not OTTs – when they suffer poor Quality of Experience (QoE).”
Source: http://cablequest.org/index.php/news/new-media/item/12289-facebook-overtakes-youtube-in-terms-of-mobile-video-consumption-study
The study said that Facebook video is now trending upward relative to YouTube, though YouTube remains the most popular platform for mobile video. The study said that FB’s depth of user engagement and insight are the key to win the race.
According to Openwave Mobility SVP of Products, Sales & Marketing Indranil Chatterjee, “The MVI also found that while video playback times on mobile are increasing, average playback buffer time remains stubbornly high at 7.2 seconds. However, subscribers will only put up with 6 seconds of buffering before abandoning a video in frustration. For subscribers, every second counts and consumers blame their operators – not OTTs – when they suffer poor Quality of Experience (QoE).”
Source: http://cablequest.org/index.php/news/new-media/item/12289-facebook-overtakes-youtube-in-terms-of-mobile-video-consumption-study
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