Zoom, the flagship Bollywood and Lifestyle channel of the Times Network, in partnership with Philips, unveiled details of Season 2 of its popular lifestyle entertainment show that combines healthy food, style and fashion: Philips Air Fryer Thank God It's Fryday. Celebrity show-stopper Yami Gautam walked the ramp, and superstar chef Ranveer Brar created signature dishes from Season 1 of the popular show.
M K Anand, MD & CEO of Times Network, said, “ZOOM is connected closely with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. Philips Air Fryer Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”
ADA Ratnam, President Consumer Lifestyle, Philips India Ltd., said, “Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”
A sneak peek into Season 2 of the show was shared at a glittering event combining healthy food with celebrity chef Ranveer Brar and the gorgeous Celebrity show-stopper Yami Gautam, who, along with other beautiful ladies, walked the ramp in clothes designed to complement the healthy dishes air-fried on Philips Airfryers.
In Season 2 also, the show will be hosted by the charming, multi-talented brand ambassador of Philips Kitchen Appliances, Chef Ranveer Brar. This season the show will have a new format, new fried flavours, and most important, a host of healthy and delicious new regional delicacies created in the Philips Airfyer.
Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Philips Air Fryer Thank God It's Fryday will travel across Kolkata, Lucknow, Delhi, Ahmedabad, Mumbai, Amritsar, Hyderabad and Goa and will target those eateries that believe their local fried favourite dish deserves to be featured on the show as a challenge to Chef Ranveer’s skills and abilities. Chef Ranveer goes on to recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish.