Thursday, 30 July 2015

BARC India gets registration from MIB

Broadcast Audience Research Council (BARC) India the new television audience measurement service in India has got the registration from the Ministry of Information & Broadcasting (MIB). 
The registration has been granted for operating as a television rating agency under the policy guidelines for television rating agencies in India. 
BARC is a joint industry body set up in 2012 to design, commission, supervise and own India's television audience measurement system. BARC is a joint venture bringing together the three key stakeholders in television audience measurement - broadcasters, advertisers and agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries in BARC.
BARC started sharing viewership ratings since April 2015. It first started with household data wherein it reported 10,760 HHs (1L+ C&S) and later, since June 2015, BARC is reporting 47,293 individuals.
Meanwhile, TAM Media Research had applied for registration as a TV rating agency, but it is not registered with MIB. Earlier, TAM mentioned that it has been given permission to release data until its case on cross-holding is resolved.


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