Univision Communications, a media company reaching Hispanic America, has announced a partnership with Snapchat that will see Snapchat will create unique Live Stories around Univision events, including sports and entertainment. The partnership, which is one of the first between Snapchat and a television network, kicks off with the Gold Cup Final on July 26th.
Univision Deportes and Snapchat previously partnered to bring millions of Snapchatters closer to the action of the USA versus Mexico footnall friendly via a Live Story in April of this year. In addition to this weekend’s Gold Cup Final Live Story, Snapchat and Univision are exploring a Live Story tied to the Copa America Centenario next summer.
Snapchat Live Stories allow Snapchatters at the same event to contribute their unique perspectives through photo and video Snaps to one collective Story. Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles. Each Live Story is several minutes in length and available for Snapchatters to view for 24 hours.
“Snapchat is the perfect platform for us to extend our reach among young, highly digital Hispanics who consume our content on mobile,” said Mark Lopez, executive VP and general manager of Univision Digital. “Our audience responded incredibly well to our first engagement with Snapchat around the USA versus Mexico friendly in April. We knew immediately that we had to align more of our content with Snapchat’s platform, to enhance the stories and commentary around live events.”