In January’ 2015, Doordarshan automated its commercial operations for DD National channel in the Phase-I. This is to be followed for other channels and is under implementation. This has helped in integrating various steps involved in executing commercials from booking to scheduling and billing. However, the last step of payment receipt was still manual.
Therefore, in an endeavour to bring further efficiency and transparency to the system, Doordarshan has gone a step further by implementing a payment gateway and integrating it with its traffic & billing system that would facilitate all clients and agencies to make online payment by directly going to Doordarshan’s portal from the place of their convenience and at any time of the day.
Doordarshan has so far been facing huge problem of reconciling its accounts because of entire manual operations which leave lot of agencies and clients dissatisfied and always complaining. This has also resulted into several disputes and also in several arbitrations with agencies. The payment gateway is being implemented in collaboration with State of Bank of India.
Shri Rajeev Singh, Member (Finance), Prasar Bharati on 29 July 2015 inaugurated the payment gateway at 10:00 am in the committee room of Doordarshan Bhawan. Shri C. Lalrosanga, Director General, Doordarshan, Shri C.B.S Maurya, Engineer-in-Chief, Shri Mukesh Sharma, ADG (CRD), Smt. Inderjeet Kaur, ADG (Commercial & Sales), Smt. Deepa Chandra, ADG (P), Shri P.A. Naidu, ADG (Admin) and Shri C.K. Jain, DDG (Commercial) were present on the occasion.
Senior officers from State Bank of India were also present on the occasion. These officers include Shri S.P. Singh, General Manager, Network – I, Delhi, Shri Vijay Nagpal, Deputy General Manager, New Delhi Main Branch, Mrs. Mandira Saha, Deputy General Manager, Government Banking Unit, Corporate Centre, Shri Viipin Kumar Chaddha, Assistant General Manager, New Delhi Main Branch, Mrs. Sadhna Mankad, Assistant General Manager, Government Banking Unit, Corporate Centre, and Shri D.N. Sharma, Chief Manager (e-Banking), New Delhi Main Branch.
Shri Jawhar Sircar, CEO, Prasar Bharati has been emphasising on use of IT in both Doordarshan and AIR for bringing efficiency into the system and this initiative of Doordarshan is another step towards this. The above step would in all likelihood help in further strengthening relationship with clients and advertising agencies.