Saturday 14 September 2013

‘Mahabharat’ starts on Sept 16

Star India is launching the Mahabharat on its flagship channel Star Plus on September 16 more than two decades after national broadcaster Doordarshan ran the epic series.
The mega-serial has been produced by Siddharth Kumar Tewary’s Swastik Production. The show will be telecast Monday to Friday in the 8.30 pm and will be a half-hour show consisting of a 128 episodes.

The new Mahabharat is being touted as the country’s most- expensive TV series — Star has invested Rs 100 crore on the project and spent another Rs 20 crore on marketing the show.
Nikhil Madhok, Senior Vice President for Marketing at Star India, says the channel is targeting the youth with Mahabharat. The channel has made huge investments to create visual effects that would excite the younger audience, he says. "The characters have been given an edgy look so that today's youth relate to them," he adds. "We have tried to bring out different facets of human behaviour which one could relate to even in today's days and times."

Source: http://cablequest.org/news/programme-news/item/3213-%E2%80%98mahabharat%E2%80%99-starts-on-sept-16.html
Source: http://cablequest.org/news/programme-news/item/3213-%E2%80%98mahabharat%E2%80%99-starts-on-sept-16.html

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