ASCI appoints Partha Rakshit as the new chairman

Partha Rakshit elected as the chairman at the board meeting of The Advertising Standards Council of India (ASCI).

ASCI's biggest task in the coming year is to more vigorously disseminate ASCI's guidelines through training programs believes Partha Rakshit

Partha Rakshit said, "The last couple of years have seen a sea change in ASCI's approach to self regulating advertising content. Earlier, we acted primarily on complaint received by the public. ASCI will also liaise more closely with regulators to ensure that ads which do not comply with CCC's upheld complaint decision are acted upon as per the law of the land".

The outgoing chairman of the association, Arvind Sharma said, "Last year has been a very eventful year for ASCI. The NAMS Initiative which has seen a fivefold increase in the Ads complained against (from 177 to 788) has won ASCI the prestigious EASA Silver Award for Best Practices. The CCC now meets every week and approx complaints against 200 Advertisements are deliberated upon every month.

Source: http://cablequest.org/news/m-s-news/item/3187-asci-appoints-partha-rakshit-as-the-new-chairman.html
Source: http://cablequest.org/news/m-s-news/item/3187-asci-appoints-partha-rakshit-as-the-new-chairman.html