IBC 2013: International Datacasting Teams with Irdeto to Deliver End-To-End Solution for Pay TV Operators

International Datacasting and Irdeto have joined forces to provide a seamless solution for overcoming thehurdles facing pay TV operators in fast-growing markets. The twocompanies will demonstrate their offerings at the IBC 2013 show,September 13-17 at the RAI Amsterdam.

The partnership, which leverages Irdeto Media Protection, enables payTV operators to launch new IP-based services and add subscriberswithin Multi-Dwelling Units (MDUs) while providing industry-leadingcontent protection and revenue security. As a result, pay TVoperators can significantly increase their subscriber base andrevenue. Irdeto and IDC plan to complete integration and testing ofthese solutions before the end of this year.

Whether it's via cable, satellite, terrestrial, IP, mobile or hybridnetworks, Irdeto's flexible family of media protection Multiscreenand revenue assurance solutions enable broadcasters to easily deploynew TV services and support new devices without interrupting existingsubscriber services or compromising their digital assets. Thecompany's Media Protection suite ensures content is protected whetheron managed or unmanaged devices, including STBs, mobile phones,tablets, computers, connected TVs or game consoles. Irdeto's RevenueAssurance offering mitigates piracy on multiple platforms, preventingrevenue loss and generating business intelligence. Irdeto'sMultiscreen solution increases customer loyalty by providing apersonalized user experience that allows consumers to easily find andenjoy content on any device or network. With this full breadth ofsolutions for pay media available, the Irdeto and IDC partnership ispoised for future collaboration and growth.

IDC's Digital Tattoo(TM) DTH Over IP Gateway extends DTH servicecoverage across IP networks. It enables direct-to-home (DTH) satellite operators to offer services to residential customers over astandard Ethernet network. This approach is easy and cost-effectiveto implement, and allows the DTH operator to access a large andgrowing market while enabling the MDU owner to offer residentslucrative additional services like Internet connectivity and voiceover IP, using the same infrastructure.

The second generation of IDC's LASER(TM) Targeted Ad InsertionPlatform makes its European debut at IBC 2013. Broadcasters andservice providers face licensing, regulatory and copyright issuesthat cost them millions of dollars in ad revenues. The LASER platformsolves these problems and allows television networks and contentdistributors to maximize their ad revenues by providing targetedlocal ad insertion, blackout management, and DVB-S/S2 satellite videoreception in one cost-effective platform. Regional or local contentcan be inserted at the edge of the network, significantly increasingthe resulting revenue. As a result, broadcasters are no longerconstrained by licensing issues, which prevent specific content frombeing shown in a part of the viewing area.

Bengt Jonsson, VP Sales, Asia Pacific, for Irdeto, explained that thecombined strengths of the two companies provide especially importantbenefits to customers in fast-growing emerging markets: "Irdetooffers a full suite of Media Protection solutions throughout allregions in the world, and has long supported operators in keyemerging markets like Russia, Eastern Europe, Asia, Latin America andAfrica. Now, those operators can gain a real strategic advantagethanks to the integration with IDC's solutions."

At the IBC 2013 Conference in Amsterdam, IDC will exhibit at Hall 1,Stand C29 and Irdeto at Hall 1, Stand D51.

Source: http://cablequest.org/news/technology-news/item/3222-ibc-2013-international-datacasting-teams-with-irdeto-to-deliver-end-to-end-solution-for-pay-tv-operators.html
Source: http://cablequest.org/news/technology-news/item/3222-ibc-2013-international-datacasting-teams-with-irdeto-to-deliver-end-to-end-solution-for-pay-tv-operators.html