North East Live in talks with DTH players

 ‘North East Live’, the first 24x7 satellite news channel launched in Arunachal Pradesh at the beginning of this month, is in talks with DTH (direct-to-home) players like Tata Sky, Dish TV, Airtel, etc to get itself integrated in the list of channels offered to subscribers by them. For this, the channel has earmarked an annual budget of Rs 12 crore-Rs 13 crore.

In Arunachal Pradesh, the DTH players charge around Rs 4.5 crore every year as carriage fees.

The news channel also plans to start a beauty pageant very soon. It has tied up with Femina Miss India in order to make participating in the contest easier for the girls from north east India. The girls can directly get in touch with the channel.

‘North East Live’ is a sister channel of Guwahati-based Pride East Entertainment Private Limited running three other channels-namely ‘Newslive’, a news channel; while ‘Rang’ and ‘Ramdhenu’ are general entertainment channels (GEC).

“This is the fourth venture of Pride East Entertainment. The news would be telecast in Hindi, English, Assamese and Bengali. We would focus on the political beat more as north eastern states are likely to see many developments,” said Caushiq Bezboruah, chief executive officer, Pride East Entertainments.

Bezboruah said that the DTH players have strong foothold as compared to local cable operators in the state. “The players would take a view of the percentage of our acceptance among viewers. They will do a survey probably,” he said.

Source: http://cablequest.org/news/dth-news/item/3391-north-east-live-in-talks-with-dth-players.htmlSource: http://cablequest.org/news/dth-news/item/3391-north-east-live-in-talks-with-dth-players.html