Hit by severe slowdown, India Inc to halve ad spend

With its margins hit by a severe slowdown and the sharp depreciation in the rupee, Corporate India has been forced to halve its ad spend this Diwali, according to a survey by industry body.

"Due to the steep fall in the rupee, the total ad budget for print, television and radio during the festive months of October to December may see a cut of more than 50 per cent this year," chief official said.

Source: http://cablequest.org/news/national-news/item/3328-hit-by-severe-slowdown,-india-inc-to-halve-ad-spend.htmlSource: http://cablequest.org/news/national-news/item/3328-hit-by-severe-slowdown,-india-inc-to-halve-ad-spend.html