F&S Sees 9% CAGR for Indian Broadcast Gears Market

Frost & Sullivan has released key highlights from its ‘Digital Media India Summit 2013’ hosted in Mumbai. The summit included participants from broadcasters, pay TV operators and production houses and featured Frost & Sullivan’s Digital Media India Awards for the Broadcast Equipment Market. The summit addressed key industry trends such as optimizing high definition (HD), deploying TV-everywhere, leveraging digital analytics, and monetizing digital Pay TV services, said a Frost & Sullivan release.

Vidya Nath, Research Director, ICT Practice, Frost & Sullivan, presented findings from Frost & Sullivan’s soon to be released report on the Indian Broadcast Equipment Industry Outlook. It noted that the market is likely to grow from nearly US $100 million in 2013 to US $168 million in 2017 at a CAGR of nine percent, with a significant interest in HD cameras and video servers. She said, “India is highly fragmented by content type, region, and size of broadcasters. About 25 percent have a broadcast equipment budget of over US $160, 000 (Rs 1 crore), while nearly 40 percent plan to spend less than US $41, 000 (Rs 25 lakh) this year. It is true that sometimes equipment purchase outlays are cyclical and typically, significant purchasing cycles are repeated every three to four years. Yet, Frost & Sullivan believes there will be little change in this trend in the short term.”

The summit also hosted panel discussions on several topical trends such as ‘HD: recovering ROI’; ‘Online video monetization and management’; and ‘Pay TV: Monetizing it effectively’.

The panel on HD had panelists including MS Thomas, Deputy Director General, Doordarshan, George Kuruvilla, General Manager, BECIL, Ajay Meher, Sr. VP & Head – IT and Post Production, Sony Entertainment Television, and Sameer Kanse, Business Head, Tata Communications Media Services.

Frost & Sullivan’s Mukul Krishna, Global Senior Director, Digital Media chaired a panel on ‘Online Video Monetization and Management’ which had Jay Chauhan, CEO, Skyhub, Seeraj Katoch, COO, Tangerine, Surendra Kancherla, VP, Prime Focus Technologies, and Manoj Dawane, Vice President and Head of Engagement Practices at Ericsson India, as panelists.

Mukul Krishna also made two keynote presentations on ‘Online Video Trends’ and the ‘Top 10 Predictions for the Digital Media Industry’. He emphasized the need for higher customer engagement, use of analytics, and investment in media asset management by media companies in India.

The final panel discussion on ‘Pay TV: Monetizing it Effectively’ was moderated by Sujata Dev, Co-Chairperson, Media and Entertainment, ASSOCHAM, and saw participations from Roop Sharma, Head, Cable Operators Federation of India, Asif Khan, CTO & CIO, Digicable, Raman Kalra, Head, Media & Entertainment, Executive Director & Partner IBM Global Business Services, India/South Asia, and Aslam Khader, Product Head, Elemental Technologies.

The summit also touched upon new age digital and social marketing with a tete-a-tete with Shailja Gupta, Chief Digital Strategist for Shah Rukh Khan and CEO, Pocket Box Office, and Jay Chauhan, CEO, Skyhub.

Frost & Sullivan also presented the Digital Media India Awards for Broadcast Equipment at this summit, for various solutions in this market. The Award contenders were evaluated based on a variety of parameters such as revenue, market share, product introduction, innovation, and diversity, vertical and horizontal diversity, business, and market strategy. The results were collated after conducting detailed research and assessment on market performance of companies, including in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan analysts for the 2013 India Broadcast Equipment Industry.

Source: http://cablequest.org/news/national-news/item/3363-f-s-sees-9-cagr-for-indian-broadcast-gears-market.htmlSource: http://cablequest.org/news/national-news/item/3363-f-s-sees-9-cagr-for-indian-broadcast-gears-market.html