NationalChip from China eyes Indian STB market

Seeing the speedy progress in digitasation of Cable TV Chinese digital TV solutions provider NationalChip is looking to increase its market share in India’s fast-growing set-top box (STB) manufacturing market. As part of its growth plans, NationalChip has launched new set-top box chips (system-on-chip) for the Indian market. 

The company wishes to cash on the mass market of Cable TV providing enhanced user experience to subscribers. 

The new HD STB chip is based on GX3201 solution that delivers HD content at over 1000 MIPS CPU performance, 1080P HD decoding and security implementation. For  the mid to lower end subscribers that forms the bulk of Indian cable TV market, the company has launched SD STB chip based on GX3001R or GX3012Q solution that offers high speed CPU for user experience as well as true colour display for enhanced picture quality. 

According to Mr. Patrick Dou, VP, NationalChip, these chips can support advanced security implementation that are demanded by most prominent conditional access vendors and MSOs. 

Patrick further said, “We are offering different solutions for SD and HD STBs. The SD solutions based on GX3001R or GX3012Q can address mass digitisation requirement while the HD solutions based on GX3201 will help MSOs to offer premium services.”

NationalChip’s HD solution also supports OTT application that will allow subscribers to access online video content through home network. The company has its inhouse design team to custom design a chip for any mass market. 

Being the first local Chinese company to develop digital TV IC solutions since 2001,  it is also the first and only Chinese IC company to achieve big deployment to support digitalization phases in India.

Commenting on the launch of new chips designed especially for the Indian market, Mr. Patrick Dou, Vice President, NationalChip said, “As Indian STB makers are building up local manufacturing capability in India, NationalChip is also enhancing local support capability through cooperation with local partners. We have a leading product lineup, turnkey solutions, track record and technical capability to support sustainable development of the Indian market and its customers. We hope to be well received.”

NationalChip, which began operations in India from 2011, is working with local Indian STB manufacturers by providing them with software support to develop STBs locally. The company says that its chips have been officially authorised by many CAS companies including NDS, Sumavision, NSTV, ABV, Logic Eastern, Ensurity, E-CAS, and Only One CAS. With the new product offering, the STB chip manufacturer is looking to work with other major CAS vendors in the Indian market.

Source: http://cablequest.org/news/technology-news/item/3395-nationalchip-from-china-eyes-indian-stb-market.html
Source: http://cablequest.org/news/technology-news/item/3395-nationalchip-from-china-eyes-indian-stb-market.html