Monday, 5 January 2015

Changhong ships 15 Million Digital Addressable STBs to India

Changhong, a China based STB and broadband products provider announced 15 Millions Pay TV STBs were shipped to India till Dec, 2014. “We are glad to announce till Dec end 2014 we had shipped more than 15M STBs to India since we entered into this market.” Said Mr Richard Cheng Li, Senior Vice Present of Sichuan Changhong Network Technologies Co., Ltd.
Changhong Group, one of the largest home appliance manufacturer worldwide, having its annual revenue more than 12 Billion USD, and with the capability of producing 20M STBs annually started its Digital TV journey in India since 2007. Till now its customers include major DTH players, Multi-system operators and Independent cable operators. Changhong now plays role as the major STB vendor in India Digital TV market.
The company has very clear strategy for this market, since 2008 opened its office in Mumbai for local support to customers and set up its full owned subsidiary company in 2013, now they are planning for local manufacture which is being strongly promoted by Indian Government now. Mr Richard said, “It is very clear for us, India is our strategic market, we will no doubt keep investing to develop this market. After starting local operation in 2013, we are planning for the local manufacture. We fully support Indian Government’s initiative to encourage ‘Make in India’ and will soon be manufacturing locally. This will partially save our cost and we are happy to pass over the benefit to our customers. Our local manufacture is already in a trial stage and shall do mass production in Q1 2015.”
 Changhong produces all kinds of STB products including DVB-C, S, S2, T2, Hybrid, OTT etc. and already launched 4K HEVC boxes also. The company integrated and working with all major CAS companies and middleware companies globally.
The company also provides broadband products like xDSL, Cable Modem 2.0, 3.0, and EOC, Xpon (EPON, GPON), and its latest product video bridge based on 802.11A protocol 4*4MIMO can support bandwidth up to 1.7Gbps. Company has invested huge amount for building testing labs to ensure the products are well tested before mass production and meet the Indian standards.
“India market after digitalization will be ready for HD, two way network upgrade and broadband. This is what happened in China too. Indian broadband market is already opened up and will grow very fast, We are now already one of the major STB vendor in the market, with our good customer relationship and market position, we will continue to delivery our best services and good quality products, we will also keep investing for broadband products and services in India and have the conviction to become one of the major broadband products vendor in the market very soon”, said Mr Richard.  

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