In a bid to expand its offerings in the country Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service. The company is currently evaluating the feasibility of such services while building up a content library, which would be a critical element of Amazon Prime. This is considered to be a part of its global expansion strategy.
The Indian unit of the Seattle-based ecommerce company has tasked Nitesh Kripalani, former executive vicepresident at Multi Screen Media — which runs Sony Entertainment Channels — to get access to "digital content", as reported in ET.
According to company sources, "the biggest limitation is the slow Internet speeds. Some of these offerings may be made available sometime in the second half of the year by which it expects things to improve.
The company is yet to appoint an executive who will roll out Prime in India, but it has started strengthening its logistics and shipping team and is expected to more than double this to 14,000 people by July from the current 6,000.