With the success from its partnerships with television channels for events such as elections, IPL and the ongoing football World Cup, social site giant Twitter has decided to bet big on the vertical to further its growth prospects in India.
Some of its recent TV channel partners include Headlines Today, Times Now and Vijay Television. It has tied up with channels for shows such as Jhalak Dikhhla Jaa, Nach Baliye, IIFA awards, Super Singer, IPL, Star Plus and Indian Idol Junior among others.
The nature of these tie-ups include broadcasting live tweets on air, asking live questions during matches, sharing live, exclusive behind-the-scenes images of reality TV shows, and sending personalised messages from contest finalists to followers.
Speaking exclusively to media Market Director, Twitter India, Rishi Jaitly said: “Be it elections, cricket or entertainment, all have always been popular conversation topics for Twitter in India. One of the big takeaways for us has been the importance of TV across these verticals. TV is essentially live scheduled events and live public conversation and so is Twitter. So the marriage of these two mediums Twitter and TV has worked out well for us.”
“India has a fragmented TV market with over 800 independent broadcasters, including regional language broadcasters, who are eager to learn how they can optimise the usage of Twitter to drive tune-in, engagement and attachment. This spells a huge opportunity for us,” he added.
Source: http://cablequest.org/news/new-media/item/5363-cq-twitter-expands-partnership-with-tv-channels-for-growth.html
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