The latest report from Digital TV Research is forecasting that revenues from satellite TV services will reach $99.9 billion in 2020, up from $87.8 billion in 2013.
If realised, this would mean that satellite TV revenues will overtake cable TV revenues in 2014, accounting for almost half (46%) of total pay-TV revenues in the year, rising to 47.8% by 2020. The Global Satellite TV Forecasts report also calculates that including free-to-air and satellite pay-TV households, 439 million homes will directly receive TV signals via satellite dishes by 2020, up by almost 100 million on the end-2013 figure. More than a quarter of global TV households are predicted to have a satellite TV dish by 2020, up from 18.3% in 2010 and 22.3% in 2013.
Surveying the satellite markets in 138 countries, the survey pinpoints Asia Pacific and Latin America as particular regional hot spots whose growth compares markedly with Western Europe where revenues are projected to fall as competition from other platforms increases.
In terms of particular territories, the report predicts that revenues will more than double in 44 countries. The US is projected to remain satellite TV market leader by revenues generated between 2013 and 2020 resulting in $40.57 billion in all. Brazil will be second place by a considerable margin on $7.634 billion followed by the UK on $5.968 billion, the two companies swapping their respective market positions at the end 2013. By 2010, India will likely have added the most satellite TV revenues — $3.2 billion; tripling its 2013 total; followed by Brazil will likely add $1.6 billion while in the US this figure will be $1.5 billion.
The analysis also suggests that the satellite-based pay-TV homes will reach 271 million by 2020, up from 192 million at end-2013 and 143 million at end-2010. From the 78.5 million pay satellite TV subscribers to be added between 2013 and 2020, India will provide 27.7 million, Brazil 5.8 million and Indonesia 5.4 million. The pay TV subscriber total will more than double in 47 countries. However, Digital TV Research cautions that these particular subscriber totals will fall in 13 countries between 2013 and 2020.
Commenting on the research, report author Simon Murray, report author, said: "Satellite TV revenues will decline for 19 countries between 2013 and 2020. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPUs. Furthermore, low-cost satellite TV packages are making a significant impact in several countries."
Source: http://cablequest.org/news/international-news/item/5553-satellite-tv-revenues-set-to-rocket-to-$100bn.html
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