Global shipments of large-size TV panels reached 20.95 million, up 0.6% month-on-month, in June 2014, while 4K/UltraHD TV panel shipments grew steadily over the first half of 2014, research from WitsView has revealed.
The subsidiary of Taiwan-based market intelligence firm TrendForce calculated that increased demand for TV products pushed down demand for monitors and that the steady demand for TV panels and increasing panel prices have led vendors to restock inventories with various sizes.
There was a much brighter picture for UltraHD TV panel shipments, which WitsView said were on par with its predictions during the second quarter of the year, reaching 4.47 million to make a total of 6.27 million in the first half of 2014. It added that the penetration rate for UltraHD TVs witnessed an increase from 3.2% in the first quarter to 7.2% in the second quarter for an overall 5.3% rate during the first half of 2014.
In 2013 Taiwanese panel-makers held a 76% market share in overall UltraHD TV panel shipments but that the percentage dropped to 54% in the first quarter of 2014 and further to 43% in the second quarter due to, said the analyst, increased competition from Korean panel-makers. Indeed the latter surpassed Taiwanese rivals' share in the second quarter at 49% due to product strategy adjustment such as offering a wide variety of solutions ranging from 40", 42", 48", 49" and 50". There was also a boost from 60Hz RGBW solutions as well as reduced 3DTV functionality in order to save costs and reduce end-market pricing.
Korean makers also focused on production of high-end units sized 55" and above, which in turn gave makers a variety of solutions to meet diverse market demand. The strategy successfully pushed Korean makers to enter the supply chains of China's top six major TV vendors and LG Display's 49" UltraHD TV panels were used in China-based Xiaomi TVs, WitsView added.
Looking to the near future, WitsView senior research manager, Jeffy Chen, predicts a further slowing slowing down for the bigger screen technology providers. "Moving into July 2014, large-size panel shipments are expected to drop 6-8% as various China-based vendors slow down procurement," he said. "This will lead to a 3-4% decline in overall TV panel shipments."
Source: http://cablequest.org/news/international-news/item/5522-4ktv-tech-on-track-as-large-size-tv-panel-shipments-slow.html
No comments:
Post a Comment