Tata Sky, the leading digital Pay-TV player in the country,has taken edutainment to the next level by announcing the launch of the first ever Scholarship for kids that can be availed through television. Author &motivational speaker Chetan Bhagat has been roped in to promote the Tata Sky Scholarship Quiz – a gratifying concept of edutainment.
For the first time ever television will be the medium of participation for children to win the edutainment basedTata Sky Scholarship. Tata Sky subscribers will be able to participate in the quiz on 15th August’14 by simply answering questions on television, with a click of their Tata Sky remote control, from the comfort of their homes.
Tata Sky will roll out scholarships worth Rs. 20 lakhs with top 10 winners being entitled to a scholarship worth Rs. 2 lakhs each. Tata Sky is also launchingakid’s campaign titled - ‘Ab Bachchey Seekhein TV se…’,conveying the fact that television is a good learning aid for children.
Source: http://cablequest.org/news/dth-news/item/5582-cq-tata-sky-launches-the-first-ever-scholarship-on-television.html
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