Yahoo Inc. buys mobile analytics startup Flurry to beef up a fast-growing mobile advertising business, that still lags google Inc's and facebok Inc's in scale. Yahoo too is following the trend. Yahoo has announced that it has reached a definitive agreement.
Analytics are critical for all mobile developers to understand and optimise their applications.The combined scale of the two companies will accelerate revenue growth of developers and publishers across the mobile ecosystem.
In addition, the joined offerings of Yahoo and Flurry will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences.
As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly. Yahoo’s mobile display and search revenue each grew more than 100 per cent year-over-year. More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36 per cent increase year-over-year. The average Yahoo user now spends 86 per cent of his or her time on smartphones in apps.
Source: http://cablequest.org/news/new-media/item/5562-cq-yahoo-buys-flurry-to-scale-up-its-mobile-ad-biz.html
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