Friday 23 May 2014

CQ- UltraViolet boosts movie viewership

Well over half of the 16 million UltraViolet (UV) users in the US are now viewing their content on a TV. TVs with an integrated Internet-connection and connected Blu-ray players are among the favoured platforms for this activity, according to Wave 2 of global information and advisory service The NPD Group’s exclusive UltraViolet report.
The report found that as of February 2014, 61 per cent of the US UV user population has watched a movie from their cloud-based UV library on a TV, a 43 per cent increase from the 43 per cent who had reported doing so in August 2013. The largest gains were made viewing on Internet-connected TVs and Blu-ray players, with streaming media players and gaming consoles also showing growth. A UV user can stream or download their purchased movie and TV shows via the cloud onto their TV or connected device. Moreover, satisfaction with UV among users is near 90 per cent and 82 per cent plan to continue using the service in the future.
This TV-centric viewing is complementing the 72 per cent of UV users who view their UV movies on computers, and 60 per cent who use tablets. Seventy-eight per cent of UV users cite device interoperability as an important or very important feature in their use of UV.
The report showed that UV users can be categorised as early adopters, or even super consumers, meaning they have advanced video and device purchasing and usage habits compared to the general American consumer that may indicate trends and behaviour to expect in the future. A person who has signed up for UV currently spends three times more on home entertainment content, such as physical or digital TV shows and movies, than the average home entertainment buyer. A UV user is four times more likely to own a streaming media device or a connected Blu-ray player and is 11 times more likely to have made an electronic sell-through digital movie purchase in the last year.

Source: http://cablequest.org/news/international-news/item/4933-cq-ultraviolet-boosts-movie-viewership.html
Source: http://cablequest.org/news/international-news/item/4933-cq-ultraviolet-boosts-movie-viewership.html

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