Esha Media Research, a media monitoring and research company, which currently monitors 140 channels, across the nation in all languages is planning to expand its services. The company has plans to foray into giving out television rating points (TRP) data soon, like Television Audience Measurement (TAM).
The company, for accurate data, is looking at installing around one lakh people meters, which will be attached to the TV sets in different geographical and demographic sectors.
Also, a venture capitalist (VC) may infuse around Rs 10 crore into Esha Media as it aims at increasing its reach.
TRP gives an index of the choice of the people and also the popularity of a particular channel and show. The device, people meter, records the time and the programme that a viewer watches on a particular day. Then, the average is taken for a 30 day period which gives the viewership status for a particular channel.
Source: http://cablequest.org/news/national-news/item/4952-cq-esha-media-research-plans-to-expand-its-service.html
Source: http://cablequest.org/news/national-news/item/4952-cq-esha-media-research-plans-to-expand-its-service.html
Source: http://cablequest.org/news/national-news/item/4952-cq-esha-media-research-plans-to-expand-its-service.html
Source: http://cablequest.org/news/national-news/item/4952-cq-esha-media-research-plans-to-expand-its-service.html
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