Monday 19 May 2014

CQ- India to overtake US to become 2nd largest digital TV household nation in 2015: Study

According to the Digital TV World Household Forecasts report India will overtake the US to take second place in 2015.  India will add 118 million digital TV homes between 2013 and 2020.
China, which became the largest digital TV household nation in 2010, will boast 460 million digital homes by the end of 2020, or 27 per cent of the global total, up by 225 million in 2013. 
By 2020, Brazil will take fourth place and Russia fifth. Both of these countries will more than double their digital TV totals. By adding 42 million digital TV homes, Indonesia will leap to the seventh spot. 
Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion, between 2010 and 2020, to 1.68 billion, or up by 185 per cent, according to a new report from Digital TV Research. The Digital TV World Household Forecasts report estimates that the digital TV total will climb by 131 million in 2014 alone. 
Global digital TV penetration will reach 97.9 per cent of television households by 2020, up from 40.5 per cent by 2010 and 67.7 per cent by 2014. By 2020, 94 countries will go completely digital compared to only 12 by the end of 2013. About 124 countries will have more than 90 per cent digital penetration by 2020. 
Of the 762 million digital TV homes to be added between 2013 and 2020, 258 million will come from digital cable. Primary FTA DTT (homes taking DTT but not subscribing to cable, DTH or IPTV) will acquire an additional 292 million. Pay IPTV will more than double to 191 million, with pay DTH up by 79 million. 
Digital cable will become the most popular TV platform in 2014, accounting for 33.6 per cent of the world’s TV households in 2020 (up from 20.9 per cent in 2013). Digital cable TV penetration will exceed 50 per cent of TV households in nine countries by 2020, with Belgium leading at 64.9 per cent. 
Pay IPTV penetration will climb to 11.1 per cent by 2020, up from only 2.5 per cent in 2010. IPTV penetration will exceed 20 per cent of TV households in 20 countries in 2020 and will be led by Iceland (68.2 per cent). 
Pay digital satellite TV penetration will be 15.8 per cent by 2020. Penetration will exceed 30 per cent of TV households in 19 countries, including South Africa (58.5 per cent). 
About 26.4 per cent of homes will be primary FTA DTT by 2020, up from 10.5 per cent in 2013. By 2020, FTA DTT penetration will exceed more than half the TV households in 41 countries. The sub-Saharan African countries will be especially prominent, led by Mali at 82.4 per cent and Niger at 82 per cent. However, between 2013 and 2020, 24 countries will see a decline in FTA DTT penetration as homes will be lured away to other platforms. 
The number of digital TV homes in the Asia Pacific region will more than double between 2013 and 2020, with 88 million added in 2014 alone. The region will supply 501 million (66 per cent) of the 762 million digital TV household additions between 2013 and 2020. Sub-Saharan Africa will more than triple its base over the same period.

Source: http://cablequest.org/news/national-news/item/4885-cq-india-to-overtake-us-to-become-2nd-largest-digital-tv-household-nation-in-2015-study.html
Source: http://cablequest.org/news/national-news/item/4885-cq-india-to-overtake-us-to-become-2nd-largest-digital-tv-household-nation-in-2015-study.html

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