With a motive to spread Indian music to a global audience, Rajshri Entertainment has inked a pact with distribution company Believe Digital.
As per pact, Believe Digital will distribute and market Rajshri Entertainment’s Indian and international music catalogues on digital platforms worldwide. This is meant to give the artists an access to the leading digital platforms across the globe and complement Rajshri’s global distribution network.
Rajshri Entertainment Pvt Ltd MD and CEO Rajjat A Barjatya said, “We are proud to partner with Believe Digital. At Rajshri, we see ourselves as a bridge between Indian talent and a global audience. Our ambition is global, and we hope to produce music from India that delights listeners across the world. Our partnership with Believe will help us reach new distribution platforms and give talented Indian artists and musicians the exposure they deserve.”
Rajshri Entertainment, which has produced independent music in the past, is now reinventing itself in order to produce music and music videos for a global audience across multiple genres like popular English music (including electronic dance music), spiritual and devotional music, kids’ music and Indian folk songs with a contemporary sound.
The content will be distributed and marketed by Believe Digital across digital platforms like iTunes, Spotify, Pandora, eMusic and others.
Source: http://cablequest.org/news/programme-news/item/4900-cq-rajshri-entertainment-and-believe-digital-inks-music-distribution-deal.html
Source: http://cablequest.org/news/programme-news/item/4900-cq-rajshri-entertainment-and-believe-digital-inks-music-distribution-deal.html
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