Friday 16 May 2014

CQ- News channels charges advertisement rates 20 times more for poll verdict

With the expectation of record viewership on 16th May, the day the 2014 Lok Sabha poll results are to be declared, most of the news channels has increased up their advertising rates. For a 10-second slot, rates have shot up from around 10,000 to up to Rs 2 lakh. 
So far this year, when it comes to ad rates, IPL 7 has hogged the limelight with advertisers coughing up nearly Rs 5 lakh for a 10-second slot on television. The judgment day of Indian politics comes a close second. 
Brands from segments such as, insurance, plywood, veneers, two-wheelers and male innerwear will be looking to make the most of the excitement that poll results will bring to the table on D-day, says Khemka. Despite popular celebrities like Gul Panag hopping onto the political bandwagon, it seems most Indian women like staying away from politics. Or at least that's what advertisers believe. 
Various media buyers said that mostly male-centric brands are expected to rule the airwaves during the period. "Historically, it has been noticed that brands that cater to men are the biggest advertisers during elections. For poll results too, it's not a very different story," says Hema Malik, VP at Lodestar UM.

Source:
http://cablequest.org/news/national-news/item/4869-cq-news-channels-charges-advertisement-rates-20-times-more-for-poll-verdict.html
Source: http://cablequest.org/news/national-news/item/4869-cq-news-channels-charges-advertisement-rates-20-times-more-for-poll-verdict.html

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