Sony Six bags Euro 2016 rights

MultiScreenMedia's (MSM) sports channel Sony Six has won the rights for the Uefa Euro 2016 soccer tourney across the Indian sub-continent. The channel will telecast live all 51 matches of the tournament. This year's edition takes place next month and the rights are with Neo. 

The Euro Cup, it is the third most valuable soccer property behind the soccer World Cup and the English Premier League (EPL). The top European nations take part in it to find out which is the best in soccer. This acquisition is significant for Six as this marks its first entry into international football. The channel has aired the 2014 Fifa WC Qualifiers. The Euro 2016 event is the first successful acquisition of a major professional football competition by the channel.

Euro 2016 will be held in France with provisional dates of 10 June - 10 July 2016. For the first time in the tournament's history, the 2016 finals will be a 24 team tournament, having been expanded from the 16 team format that had been used since 1996. At the finals, it is proposed that teams will be eliminated using a new format of six groups of four, followed by three knockout rounds, followed by the final. France has inherited direct entry into finals.

Source: http://cablequest.org/news/channel-launch/item/2513-sony-six-bags-euro-2016-rights.html