Intertrust Technologies has launched an integrated content protection solution-as-a-service designed to be implemented by any service provider to protect high value entertainment and media content.
The company says that its new solution solves an existing headache for service providers whereby when launching a premium online service they had to jump through technical and operational hurdles to integrate robust content protection into their products. This was particularly the case when integrating licensing server software, building a custom backend system and ensuring that apps and devices work together. Such work has typically been expensive and prohibitive for small and medium-sized service providers.
By contrast, the new ExpressPlay is claimed to "reset the status quo" by offering an affordable, end-to-end cloud solution with a web-based dashboard for managing the service. The system also provides an embedded SDK available upon request for device manufacturers, and a content packager for service providers to easily ingest content.
ExpressPlay works with connected devices that support Marlin, the standards-based copy protection system approved by Hollywood as well as media streaming standards such as DASH and HLS. This makes it compatible with connected TVs and set-top boxes, such as those seeing use with the YouView subscription-free on-demand TV system and HbbTV standards-based products, as well as with iOS and Android apps.
"We want to make it really easy for service providers to deliver high value content to their customers on multiple devices," commented John Gildred, vice president of product management at Intertrust. "Using Internet content protection has been too difficult for too long, and there is no reason for this. ExpressPlay takes all the guesswork out of the set-up process. Service providers can set up the protection solution and app development for their service within a day. We think that this is something revolutionary and game changing."
Source: http://cablequest.org/news/technology-news/item/2523-intertrust-introduces-cloud-based-content-protection.html
Source: http://cablequest.org/news/technology-news/item/2523-intertrust-introduces-cloud-based-content-protection.html
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