Times Internet (TIL), the digital arm of the Times of India Group, India's largest media company, has entered into a strategic partnership with America's most popular business news site to launch Business Insider India.
Satyan Gajwani, CEO, Times Internet said, “Business Insider is one of the most successful digital-first news organisations in the world, with a combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can't wait to expose them to a larger audience and increase their relevance and prominence in India."
Henry Blodget, Founder & Editor-in-Chief of Business Insider said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We’re thrilled to be partnering with Times Internet and look forward to working with them to engage readers in India with a Business Insider that’s more tailored to them”.
The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends and strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally.
Source: http://cablequest.org/news/national-news/item/2058-times-internet-brings-business-insider-to-india.htmlSource: http://cablequest.org/news/national-news/item/2058-times-internet-brings-business-insider-to-india.html
Source: http://cablequest.org/news/national-news/item/2058-times-internet-brings-business-insider-to-india.htmlSource: http://cablequest.org/news/national-news/item/2058-times-internet-brings-business-insider-to-india.html
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