The channel will begin promoting 10 more Web channels as "ambient entertainment" for viewers and advertisers. At a new website, APL.TV, webcams of ants, beluga whales, chicks, penguins, wild birds, and even cockroaches, will be live all the time, day and night.
The Web channels under the umbrella name "Animal Planet Live" are designed for Internet-connected TV sets, so viewers can watch the kitties and penguins on their big screens. Animal Planet already has a deal with Samsung so that the cams will appear on the manufacturer's smart TV interface, and it says it will have similar apps for Roku and Xbox Live in coming months. The arrangement portends a future when tiny, cheap Web channels can compete for viewers with 30-year-old cable TV channels.
Importantly for Animal Planet's owner, Discovery Communications, which has withheld most of its television programming from the Web, the new Web channels are additive and do not use anything that already runs on the main Animal Planet channel.
Source: http://cablequest.org/news/national-news/item/2059-animal-planet-to-promotes-10-more-web-channels.htmlSource: http://cablequest.org/news/national-news/item/2059-animal-planet-to-promotes-10-more-web-channels.html
Source: http://cablequest.org/news/national-news/item/2059-animal-planet-to-promotes-10-more-web-channels.htmlSource: http://cablequest.org/news/national-news/item/2059-animal-planet-to-promotes-10-more-web-channels.html
No comments:
Post a Comment