DTH firms grab 40% share in towns

With four out of 10 existing cable consumers opting for a DTH box, the two phases of digitisation have proved beneficial for the six private DTH players, suggests the latest government data. This is significant because the newfound subscriber-base is evenly distributed between a handful of national level DTH players compared to hundreds of local and regional operators as the digitisation makes inroads into the Indian heartland. 

As per the recent digitisation data, DTH firms have also emerged as the leaders in a dozen out of the 38 cities under phase-2 of digitisation, picking up higher share of consumers compared to those opting for digital cable services. For example, DTH companies have captured more subscribers in four out of nine cities in Maharashtra compared to their cable counterparts. Coimbatore in Tamil Nadu is the only city to have achieved a 100% DTH penetration in the second phase of digitisation, the data said.

Source: http://cablequest.org/news/dth-news/item/2036-dth-firms-grab-40-share-in-towns.htmlSource: http://cablequest.org/news/dth-news/item/2036-dth-firms-grab-40-share-in-towns.html