Mobile video-on-demand (VOD) service Vuclip has announced a partnership with World Wrestling Entertainment (WWE) to engage WWE fans in emerging markets of the world with video clips on their mobile phones.
Through this deal Vuclip will make available WWE's video clips on the Vuclip service in the markets of India, Africa, Middle East and South-east Asia.
WWE fans will be able to stream on their mobile devices video clips including match highlights such as Slam of the Week from both RAW and Smackdown; The Vault, a flashback to a classic match; WWE Classics from legends of the past; and WWE Countdown, which shows favourite superstars and match moments.
Nikhil Naik, director, head of distribution at Vuclip, said: "For more than three decades, WWE has been entertaining its fans across the world. With emerging markets such as India and Africa seen as 'mobile first' markets, Vuclip will help pave the way for engaging WWE's fan base in these countries along with deepening the engagement in the Middle Eastern and South-east Asian markets. We are happy to offer WWE fans premium mobile entertainment in these markets."
WWE programming is broadcast in more than 150 countries and 35 languages and reaches over 650 million homes worldwide. It hosts more than 300 live events annually and possesses 130,000 hours of content, which is growing by 500 hours each year.