Disney India has terminated its agency contract with IndiaCast Media Distribution, and has set up an internal team to manage the distribution for all eight of its channels.
The channels under the company are Disney Channel, Disney Junior, Disney XD, Hungama TV, Bindass, Bindass PLAY, UTV Movies and UTV Action.
All subscription and placement deals will now be done directly by its internal team with all platforms.
Nikhil Gandhi, VP and Head - Revenues, Media Networks, Disney India, said, “Disney India provides an exciting and diverse mix of high quality content for kids, youth and family audiences. Today's dynamic distribution market and increasing pace of digitisation provides us with a huge opportunity for growth and scale. With a robust internal distribution team now in place, we believe we can drive significant value and further strengthen our already well-established relationships with MSOs, DTH platforms and distribution partners.”
IndiaCast filed a case against Disney India at TDSAT for wrongful termination on July 28, 2015. TDSAT disqualified the case and asked IndiaCast to withdraw the case in 24 hours or it would dismiss it on July 29, 2015. IndiaCast asked for an extension of another 24 hours to discuss. The case has now been dismissed as withdrawn, said an official in Disney.