Wednesday 13 August 2014

CQ-Twitter launches video ads

Social media giant Twitter has unveiled a new advertising programme that delivers promoted videos to the tweet stream of users of the popular messaging platform.
The new programme adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.
Commenting on the launch of product David Regen product manager said, “By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”
Twitter accounted for 0.5 per cent of global digital ad revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8 per cent this year, as digital ad spending grows to USD 140.15 billion.
Twitter in the month of July has reported that their active users of the platform have hit 271 m.
Source: http://cablequest.org/news/new-media/item/5709-cq-twitter-launches-video-ads.html
Source: http://cablequest.org/news/new-media/item/5709-cq-twitter-launches-video-ads.html

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