Zee Media launches Zee Kalinga in Odisha

Zee News Media Corp (ZMCL) to expand its presence in the regional news channel space has launched its new channel in Odisha which known as Zee Kalinga. Zee Kalinga replaces Telugu language Zee 24 Gantalu, which discontinued its operation in November 2013 as Zee News found the Andhra Pradesh market to be highly competitive. In January this year, ZMCL decided to move into Odisha with Zee Kalinga. 

ZMCL has hired more than 100 employees for the Odia channel, with Amitav Bhattacharya as EVP, Satya Prakash Nayak as Resident Editor, Arjya Patnaik as Programming Head and Aryabhatta Dash as Marketing Manager. In the TEN format, the programming is equally divided between news and non-news shows.

To serve varied type of viewers, ZNCL has divided channel content into two parts .i.e. news content and non-news content. In news content channel will have several bulletins, chat shows and factual entertainment capsules, while in non-news content channel will have four fiction show and two reality shows.  Bhattacharya an office bearer of ZNCL said that Zee Kalinga, through its unforgettable and powerful content, will bring to life a unique philosophy of ‘all in one’ entertainment.

News is being created in-house while non-news shows have been outsourced to production houses. Half-an-hour bulletins will be spread across the day, while one hour news discussion will be telecast during prime time for five days a week. Special bulletins are also planned on sports, business and other special stories.

Source: http://cablequest.org/news/channel-launch/item/4211-zee-media-launches-zee-kalinga-in-odisha.html
Source: http://cablequest.org/news/channel-launch/item/4211-zee-media-launches-zee-kalinga-in-odisha.html