New Delhi Television (NDTV) is finally ready to give a facelift to its 24-hour business news channel NDTV Profit by turning it into a hybrid channel. From 17 March, NDTV Profit will convert into NDTV Prime in the evening and on weekends. During market hours, NDTV Profit will continue to offer business news and analysis like usual.
The process of revamping NDTV Profit, which had lagged behind market leader CNBC TV18 and ET Now, was started last year when it shifted its control room from financial capital Mumbai to national capital New Delhi in order to cut costs.
Vikram Chndra, NDTV CEO while speaking with media said that NDTV Profit was in the process of revamping and while business news was to remain the core DNA of the channel, the company was in process of commissioning ‘new and exciting shows’ for non-market times, i.e. evenings and weekends.
NDTV Profit was the second channel in the business news genre but its profitability took a hit with increasing competition from new channels and increasing costs.
Source: http://cablequest.org/news/national-news/item/4239-ndtv-profit-to-go-hybrid-from-17-march.html
Source: http://cablequest.org/news/national-news/item/4239-ndtv-profit-to-go-hybrid-from-17-march.html
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